As a business starter, I buried myself with so much legal
work; getting my ideas and logos copyrighted, trademarked name them, just to
protect my brand’s identity. Knowing the implication of people coming up with
ideas similar to my “wow” concept and winning my clientele over, was all I
worried about. Not to say going through these legal processes are not a
necessity, but is that what is most important for a brand’s survival and envied
identity? Spending a lot of hours on legal processes, does not build a brand
identity. A good brand reputation is not built on paper, it is built through
the work done on the ground. How do you achieve a good brand identity?
The Team Must Be On
The Same Page
Every business owner, undoubtedly, understands to bits what
exactly he or she intends to achieve in future, what about the team you work
with? The team you work with is your first line of brand ambassadors. For most
starters, the top to bottom approach of management is adopted, leaving the team
in the dark on what and how you wish to achieve your target. Choose the bottom
up approach. Sell your dream to the team, seek their ideas and polish it at the
top. Everyone identifies with the brand with this approach and believes in the
value of the brand. Making sure your team set examples, place the brand first
and maintain consistency is priceless and should be a major priority in
building a good reputation.
Promote/Market Your
Brand
Who hears about your brand if you do not promote or market
it? When you find yourself at the top of your game, why do you stop promoting
your brand? After you have won clients for yourself what makes you distinct
moving on?
We find ourselves in an era where there are so many
marketing avenues available with social media leading the force. Knowing the
importance of promos and marketing to your brand, you should not relent in
using every available and result driven media to get your brand known.
In some cases, starters get too comfortable when they become
“The thing of the season.” Never get too comfortable at the top because your
competitors will not give up easily. Keep your marketing running and come up
with trendier strategies to keep you in business. A brand that is not up to
date with changes in styles, trends, tastes and technology can easily lose its
cachet.
Your marketing or promotional strategy should always place
emphasis on what is unique about your brand.
Be Consistent But
Distinct
Creating a consistent and a distinct identity is the core of
a good brand, however it does not suggest you need to be stale. Keep your brand
message consistent yet fresh. Being fresh means trying as many new things as
possible but do not lose focus of your target. This is what sets you apart from
your competitors. Doing the same thing the same way always can get your clients
fed up with you. Be adventurous and give your clients something new to marvel
about always.
Note that being consistent and distinctive does not only
relate to brand development, it covers consistency in quality service delivery
and products.
Monitor Your Brand’s
Reputation
When everyone begins to applaud you because you own an
enviable identity, do not think there are many others who are share a different
opinion. It is extremely important to monitor the reputation you are building
for your brand. Monitor the response your brand is receiving on a regular basis
and when necessary, take the necessary steps to rectify the lapses. Your position
as a top brand is not set in stone and so do not leave any detail to chance. Be
it a positive or negative response you receive, take steps to continuously
improve upon your status.
Courtesy: Twitter: @hellofoodghana Facebook: Hellofood Gh
Instagram: @hellofood_gh
No comments:
Post a Comment