Communication is one of the pivots for growth in any organization and so no company will play down the importance of its workers acquiring the best of communication skills. Regardless the choice or mode of communication you choose to adopt, you cannot underplay the impact of good communication skills to your business. So what can you do to get your communication right?
Define clearly the order of authority in the workplace: Power struggle stalls progress. There are two types of power play in business – the first between the service provider and the client, and the second between management and workers. There is always a struggle for superiority in both cases. At my first job, a colleague and I possessed different titles but were of the same rank and worked on the same projects. With our powers not clearly defined, we spent time working through personal problems and competing for ownership over projects instead of collaborating for results. This is the trouble ready to befall your company when borderlines are not drawn. Between the client and the service provider, the client’s needs should always be seen as priority. To keep your clients glued to your products, you must learn to accept their criticism and pressure and work to satisfy them the very best way you can. This is the first step to building trust.
Speak clearly, never assume anything: The tendency of people misinterpreting what message you intend to pass across depends on how you pass the message. Some companies have failed at advertising campaigns because of some marketing blunders they made. In other cases, clients have been lost because one person or the other assumed a message went down well. Communication is between a sender and a receiver. At the center of the two participants is the element of response. If there is no response to a message sent, follow up to ensure the signal sent was received and well understood. Assuming your message was well received may lead to breach in communication, hence no action taken.
Pay attention to body language and tone: A good communicator does not rely only on what is spoken. The actions of the body and the tone of the speaker or hearer matters. In some cases, a client will not do the obvious thing of speaking out their displeasure, their actions should prompt you. As a good communicator, pay attention to the body language, never disregard its importance. Where you identify something unusual about your clients’ reaction to something you said or did, politely ask and find a quick remedy. You need to be extra attentive to details.
The purpose of practicing good communication skills in an institution is to achieve results. As business owners, invest in training your employees to have communication skills. How you interact in house or with clients can make or break your business.
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